SJÚ | Launch

Menori Design has created the trademark and packaging design for the first premium cosmetic brand on the UK online market from Mibelle Group.

This unique product innovation is a special combination of smart technology and professional expertise that brings together a personal skin analysis with a customised facial cream made of high-quality active ingredients — primarily from the Biochemistry Business Unit of Mibelle Group — designed to meet precisely the needs of the individual’s skin.

The exclusive nature of the high-quality, personalised cosmetic brand is supported by the special name SJÚ, which indicates the individuality of the user — “it’s you” — and features a mix of minimalistic design, an iconographic, secondary design element as symbol of the uniqueness of the skin cell structure and enhancement through subtle, feminine colours accentuated with rose gold.

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