MultiFit | Relaunch

For the first time in many years, MultiFit, the first private label brand of Fressnapf and the heart of the company, is presented with a new look and feel. Positioning was focused more sharply and laid the groundwork for a cautious, but significant modernisation of the brand with emphasis on emotionality, simplicity and fast orientation. The result is a clearly thought out, modular design system that works across all categories and container sizes of the gigantic product line.

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