Menori Design Markenagentur brand agency Hamburg New York Cleverclips Quiris Alpha Plus Gelenk Gel

Quiris | Explanatory film animation series

Realisation of an explanatory film animation series for the Quiris product line

Quiris Healthcare is a midsize health care company that develops innovative plant-based pharmaceuticals and dietary supplements for self-medication. The corporate philosophy focuses on the effectiveness and good tolerability of the high-quality ingredients.

The brand agency Menori Design designed a series of explanatory films for the products “CH-Alpha Gelenk-Gel” and “CH-Alpha Plus” describing their use and how they work. The explanatory films simultaneously serve as advertising that ideally bundles and illustrates the brand attributes of Quiris.

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Dr Quiris, the ideal embodiment of the brand identity
Menori Design created the figure of Dr Quiris, a likeable expert, which the company Quiris has registered for protection as an independent brand name. The central animation element, it generates vitality and conciseness for the communication as a whole. The figure creates a strong expert brand identity with potential for the establishment and support of a comprehensive product portfolio.

Reduced presentation and reduction to the essential product features
The reduced form of the presentation causes the essential aspects to gain sharper focus. As a result, the explanatory film achieves the highest level of clarity. The simple, clearly structured sequences illustrate in an uncomplicated and easily understandable way the essential features of the products.