AbZ Pharma | Relaunch

The objective was to transfer the new strategic orientation with the current values of the AbZ Pharma brand to the OTC packaging design as well, to revitalise the brand and to heighten brand awareness.
The task was mastered by an unusual, creative and emotional design language. Fresh, vivid colours and unique, striking illustration style for each indication and product category ensure orientation and security for pharmaceutical-technical assistants and patients.

For more information visit: https://www.abz.de/